Extraordinary Marketing

Your Home Marketing Plan – Only with Sotheby’s International Realty

Iconic Marketing for Today’s Real Estate Consumer

Sotheby’s has defined the art of marketing the world’s most cherished valuables since its inception. Today, with nearly 100% of homebuyers previewing homes for sale online, we not only ensure exceptional marketing in traditional print marketing, but through videography and immersive digital experiences that bring your home to life.

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The Power of Sotheby’s International Realty’s Network

Every home represented by Sotheby’s International Realty is showcased on sothebysrealty.com, the world’s premier website for real estate and homes for sale attracting over 37 million visits and 130 million pageviews annually, as well as on Sotheby’s International Realty’s mobile app. From there, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world. 

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Canada’s Premier Real Estate Website – Sothebysrealty.ca

Featuring a state-of-the-art location-based and predictive-search experience, sothebysrealty.ca draws over 6 million visits and 20 million pageviews from uniquely qualified homebuyers annually, while generating thousands of qualified home buyer leads for property listings. 

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Marketing Your Home in the World’s Most Influential Media

Every home represented by Sotheby’s International Realty receives exposure on an unrivalled collection of the world’s most authoritative digital media. Regardless of your property’s price, your home will be marketed to elite homebuyers and real estate investors in the Wall Street Journal, Bloomberg Property Listings and Financial Times Property Listings. 

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Showcasing Your Home in China and the Asia Pacific

Our global marketing platform ensures that your home is searchable on the fastest-growing real estate portals in China and the Asia Pacific. Every Sotheby’s International Realty property is presented on Juwai, China’s premier real estate website; Asian luxury real estate portal Prop GO Luxury; and Nikkei Asian Review, the most influential news publication in Japan.

Property listings over $1 million USD (~ $1.32 million CAD) are also featured on Zao Bao the flagship Chinese website of Singapore Press Holdings.  

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Your Property Marketing in Europe

Sotheby’s International Realty markets every property listing to discerning European buyers on England’s iconic Country Life; Italy’s leading property portal House24; and Real-Buzz, one of the largest global databases of homes for sale in the Spanish, Brazilian Portuguese, French, Italian, Russian, Simplified Chinese and Traditional Chinese languages. 

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Reaching Real Estate Consumers in Mexico

Sotheby’s International Realty is the first and only international real estate company to showcase the properties it represents to Mexican homebuyers, in partnership with Mexican publishing group, Expansión.

Expansión is a multi-platform business outlet that covers finance, politics, technology, marketing, arts, and lifestyle with a total reach of 15.4 million readers. Your property is featured on a fully-responsive, multi-lingual real estate portal on the Expansión website, which exclusively showcases all the global listings within the Sotheby’s International Realty brand.

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Marketing Your Home on Sotheby’s International Realty’s Apple TV App

Homes represented by Sotheby’s International Realty are searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV by searching "Realty" or "Sotheby's International Realty" on the Apple TV App Store. 

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Luxury Marketing for Extraordinary Homes

Through preferred partnerships with destination luxury websites, Sotheby’s International Realty markets homes for sale to elite high-net-worth real estate buyers worldwide. Our listings receive exposure on LuxuryEstate.com showcasing properties over 200,000 Euro (~ $290,000 CAD); MarketWatch for all properties; Barrons for properties over $1 million USD (~ $1.32 million CAD); James Edition for properties over $700,000 CAD; and Mansion Global for properties over $1 million USD (~ $1.32 million CAD). 

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Social Media Advertising for Your Home

Every property represented by Sotheby’s International Realty Canada is advertised to a targeted and exceptionally qualified segment of local and Canadian real estate consumers on Facebook and Instagram.

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Customized Global Print Advertising Options

By leveraging the strength of the Sotheby’s International Realty network, our clients gain exclusive access to a vast array of premier international print and digital media options unavailable through other real estate brokerage brands. Enquire if your property would benefit from ad placements in Wall Street Journal, Bloomberg Markets, Financial Times, Condé Nast magazines, or other top-tier publications. 

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Customized Canadian Print Advertising Options

Our Canadian property advertising program offers opportunities for your home to be advertised in prominent national, regional and community media such as Globe & Mail, LaPresse, Calgary Herald, Vancouver Sun, local community publications, as well as Sotheby’s International Realty Canada’s exclusive magazine Insight: The Art of Living. Connect with us to enquire if your home would benefit from exposure in these unique advertising opportunities.

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Customized Sotheby’s Auction House Advertising and Event Marketing

Only Sotheby’s International Realty clients receive elite access to opportunities to showcase extraordinary properties to Sotheby’s auction house clientele. Consult with us to learn if your property would benefit from exposure in Sotheby’s magazine, Sotheby’s Preferred or Sotheby’s auction events around the world. 

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Curate Augmented Reality App by Sotheby’s International Realty

Sotheby’s International Realty is the first residential real estate brokerage to transform the home buying and selling experience with augmented reality.  With the Curate app, potential homebuyers can visualize and redesign any room in your property as their own from a mobile or tablet device. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store. 

Only With Sotheby’s International Realty

When your home is represented by Sotheby's International Realty Canada, it benefits from worldwide recognition and the prestige of the Sotheby's brand, and gains access to an unmatched global marketing platform. Discover how our expansive media network and brand position maximizes the potential return on your home sale.

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